Snatch is an augmented reality game. If you aren’t familiar with augmented reality, think of games like the massively popular Pokemon Go and its counterparts. Snatch uses GPS and geocaching to guide players to prizes like free pizzas. These prizes were all relatively small until recently. In fact, the game developer is currently offering huge prizes like a down-payment on a home and financial counseling sessions with mortgage advisors. This game started out as a small London-based company and has since grown to half a million users thanks to its prize-based marketing plan.
How to Play
Entering and playing is easy. All you need to do is log into the game and start searching. Located on the map are boxes with keys in them. Each time you collect three of the keys, you are entered into the prize drawing. You can enter more than once to get your chances of winning as high as possible.
The company views these prizes as unique and even somewhat necessary. It is harder than ever to get into the property-owning tree today. Because of this, younger people are having a hard time getting into the market without some help. New entries into the market are great because it helps increase the demand and the number of consumers, keeping prices good for both buyers and sellers. This prize is designed to help a younger person get started on the quest for home ownership.
Snatch is one of the fastest growing companies in the augmented reality market. The company has increased its staff eightfold in just the last six months, some of the best growth in the market for any company. This is partly due to the company’s ingenious prize-based marketing campaign and partly to the increasing popularity of the technology itself.
People are using augmented reality more often and they are using it longer when they play. Right now, the average person spends about fours hours playing Snatch anytime they log on. Snatch is calling the new prizes they are offering “life changing” prizes and plans to have more on the way in the future to help generate more interest.
Soon, you will see other companies competing for their share of the ever-growing augmented reality pie. Some industry experts predict that the industry will be worth over $160 billion in just three years. Even if it doesn’t get that big, no one is denying that the technology is going to be some of the most important of its kind in the near future. If it wasn’t, major companies like Apple wouldn’t be jockeying for position in the market.