On Thursday, March 29, 2018, Under Armor announced that hackers succeeded in breaching the security on their app MyFitnessPal. The security breach affects over 150 million users worldwide as hackers gained access to user’s personal information. The hack affects information such as user’s emails, usernames, and hashed passwords. Fortunately, the hackers did not gain access to payment information because it is processed separately from the other information. Social security and driver license numbers are also unaffected by the data breach.
Currently, Under Armor does not know the identity of the hackers behind the data breach; however, they are investigating the incident to their full capabilities.
MyFitnessPal is a popular phone fitness app that users can utilize to track calorie intake, burned calories during exercise routines, and long-term fitness goals. Currently, the app has around 80 million users around the world. The app has grown in popularity because if the app’s ability to sync and share information with other apps and fitness trackers, as well as some exercise machines.
The information hackers’ have gained from MyFitnessPal could ultimately prove to be valuable to hackers as this information reveals the habits of the app’s users, thereby revealing a fuller picture of the user’s habits.
Under Armor learned of the data breach on Sunday, March 25, and informed MyFitnessPal users four days later. The breach originally occurred in February. News of the breach hurt the company’s stock, causing it to fall by four percent. The company reached out to its customers through email and in-app messaging and strongly urged all of its users to change their passwords as soon as possible.
Under Armor released a statement on the breach: “Four days after learning of the issue, the company began notifying the MyFitnessPal community via email and through in-app messaging. The notice contains recommendations for MyFitnessPal users regarding account security steps they can take to help protect their information.”
Under Armor also assured MyFitnessPal’s users and their customers that they are working with authorities to try to trace the source of this breach.
This recent breach into Under Armor’s MyFitnessPal app is the latest in a recent series of data breaches of major companies. In early March, the travel booking company Orbiz announced that hackers breached their security. This hack affected the payment information of 880,000 Orbiz users.
Another company to be affected by a data breach is Equifax, one of the most devastating data breaches in recent years. Equifax is one of the three largest credit agencies in the world. Additionally, Equifax sells fraud-protection and credit monitoring services to customers. The Equifax data breach affected 2.4 million customers in 2017. This breach occurred six months after another data breach that affected another 143 million individuals.
The Pentagon, Yahoo, and Uber are three other major organizations that have had hackers breach their security in recent years. Interestingly enough according to Forbes, despite the data breaches, the companies ultimately managed to emerge financially unscathed from these incidents.
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