The mightiest of all retail therapies one could ever experience might be found in Jamaa el Fna, one of the world’s oldest marketplaces, located in Marrakech, Morocco. The massive marketplace has stood there for more than 1,000 years, an ancient testament that serves a solid proof that shopping is an activity long been practiced, gathering all sorts of people in one place looking for the best value of a needed product.
The Jamaa el Fna Square, to this day, is still a sought-after place, albeit the modernity that has stricken the hearts and minds of shoppers young and old. To say a person is curious is enough reason as to why a person would choose a loud, crowded place to shop, but it can also be interpreted as something else — something much more deeper. We all have something to learn from a place like Jamaa el Fna, and why traditional retailing is still an experience nothing can beat.
- It delights our senses.
The convenience of online shopping has allowed many of us to grab a chair and stare at a computer screen for hours until we find the right product. Lucky are those who get exactly what they want, but the unfortunate ones can merely manage a scowl and possibly an argument with customer service.
So far, technological advancements haven’t made it possible to touch, smell, or taste products through a screen, the kind of sensory adventure we want that can only be experienced in in-store shopping. This is the kind of shopping we want — the one that motivates you to get up and go out, and visit a store not just to get your supplies, but to be entertained by the sights and sounds that come with an establishment as well.
- Proactive selling still works.
There’s a specific group of people who prefer to be left alone whenever visiting a store, but a portion of shoppers actually want to be entertained, assisted, and sometimes taught of what a product is for. It is said that a customer can only be as engaged as the seller, and that’s what Apple exactly does if you haven’t noticed, with their enthusiastic salespeople in every store.
It’s also quite impressive how a person will try and get your attention to get you to purchase something, more so if this salesperson is knowledgeable of whatever he’s offering. Sometimes, we simply give in because of their charming antics, and those little joys are what makes traditional retail a much more enjoyable experience.
- A human element matters.
Impeccable service is still best offered by humans, not robots or any form of automated service. In fact, Accenture says that over 70 percent of consumers still prefer a human over automation, especially when wanting to address an issue. This only goes to show that human interaction is still essential, no matter how far we’ve gone in automating basically everything. In the end, human connection is still a powerful strategy when it comes to urging people to purchase.
As social beings, there’s a need to acknowledge that the deeper human need is not about consuming, but socializing. And for so many years, shopping has taken care of that basic need.
Latest posts by Grace Holland (see all)
- The Security Breach of 150 Million MyFitnessPal Users - May 14, 2018
- Financial Advisers Say We Are Vulnerable to Compulsive Buying Disorder - March 29, 2018
- How to Fuel Employees, High Performance with a Corporate Food Service Subsidy - February 28, 2018