Who needs brick-and-mortar retail when you’ve got the try-before-you-buy fashion plan?
In other words, don’t stay at home without it.
That’s right, Amazon.com has just launched its new Prime Wardrobe program, reports Reuters.com. It’s a subscription-based shopping service.
The fashion-forward move allows Amazon Prime customers to select from three or more pieces of clothing, shoes and accessories from top designers as well as Amazon’s private labels. The service offers all of that at no additional cost and free shipping. Best of all, you get to try them at home for seven days.
We’ve all remarked at least once after purchasing an item online that it “looks better on the model.” Usually, we’re stuck with the purchase. Or if we return it, we’re hit with rising postage and handling costs and then having to check again and again if the return was finally credited to our bank account or credit card account. It can get dizzying trying to keep track of several purchases.
Amazon makes this a breeze for fashion shoppers who love buying stuff from the privacy of their home or office with the simple click of the computer mouse.
If the item doesn’t fit, or the color isn’t right, or you’ve just changed your mind, so be it. Pop the item into the box, drop it off at a UPS location, or schedule a free pick-up.
How easy is that, ladies and gentlemen?
Amazon is the leader when it comes to global online retail, and this key move just amps up their giant presence and business on the modern e-commerce fashion scene.
The try-before-you-buy service is modeled after successful current plans like Rent the Runway, Stitch Fix and TrunkClub.
In addition, the more you buy from Amazon’s Prime Wardrobe program, the more fashionably lucrative it is for you. For example, if you choose to keep three or four items, you will save 10 percent off your purchase. If you buy five or more items, you knock 20 percent off the total.
There are tons of items to choose from and not just for women. Amazon has included plenty of clothing, accessories and shoes for men and children. More than one million items from major brands like Adidas, Theory, Hugo Boss and Calvin Klein comprise part of the huge list of inventory.
Amazon Prime customers pay $99 a year for membership.
Amazon.com says their new try-before-you-buy program is a win-win for everyone, and their TV commercial says it all: “Prime Wardrobe – The fitting room that fits into your life.”
Todd Briscoe
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