Having a personal trainer by your side at all times to coach you through your fitness regime seems like an ideal way to keep you motivated. By a trainer is not going to be by your side all the time. If you get home from work at 11 pm in the night and want to go out for a run, the chances are that your trainer will already be tucked into bed and fast asleep, or at the very least, say no to you. Fitness doesn’t need to particularly have time or place, which is one of the things that makes keeping fit a lot easier.
Aaptiv is a mobile app that aims to assist people who love to keep track of their fitness and want a trainer on them at all times. It serves as a motivator and guide, coaching you through your entire fitness experience. Within a short span of the app making its way to the market, the sales skyrocketed to a whopping $20 million and are set to earn even more in the coming years.
But Aaptiv is not like other fitness apps. While most fitness apps on the market only tell you what to do with a fixed script, this one takes your data and analysis and converts that into a fitness regime that works for you. Exercise shouldn’t be built around a one size fits all policy, and adopting this, Aaptiv has managed to make their mark in the fitness market. The app uses AI and advanced code to read and analyze all the parameters that go into making the app what it is. This technology functions in a smarter as compared to other apps on the market, which is what has caused it to get so immensely popular. One of the reasons why Aaptiv has become such a hit among the fitness community is because of the constant audio messages that one gets when they are using the app. The voice doesn’t only tell you what to do but motivates you to keep going and reach your goals.
Let’s say you have Aaptiv on your phone and are an avid hiker who loves going on trails. You reach a specific spot where you have trekked before, and the app tells you that you completed your path in ten minutes. It will then encourage and motivate you to reach a better goal, and gives you the estimate as to how much you can push yourself to do better. The app performs like a virtual fitness trainer and costs far less than an actual one.
When the app first made its way to the App Store and Play Store, it functioned like a fitness class, rather than a personal trainer. Customers who wanted to opt for the fitness classes had to pay $10 per month and had unlimited access to the training programs that were available in the app. Today, the app has grown beyond what its founder Ethan Agarwal ever imagined to be a business worth millions of dollars. Today, users who want to use the app have to pay a yearly subscription of $99, giving you unlimited access to all the features that are a part of this training app.
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